Following the launch of the Lexus LFA supercar at the recent 2009 Tokyo Motor Show, Toyota’s luxury division Lexus debuted the new vehicle’s marketing materials, created by global creative agency ATTIK. The production version of the new Lexus machine will begin shipping the first of its 500 total units - representing the most expensive vehicles in the brand’s history - in 2011.

“ATTIK was able to take the essence of LFA and demonstrate it in visual terms, encapsulating both its world-class performance, as well as its contemporary design aesthetic and extensive customization potential,” an executive for Lexus confirmed in a release.

“The LFA is a mind-shifter - a product we fully expect to expand perceptions of the Lexus brand,” ATTIK co-founder and creative director Simon Needham. “Just seeing the LFA is something most guys of any age will get excited about. In our materials, we show how stunning the LFA is to look at, and we also demonstrate what a monster it is on the race track.”

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Tags: Attik, lexus, Lexus LFA supercar, lfa, supercar, tokyo motor show, Toyota