After the curtain was lifted and Chrysler -Fiat revealed their new five years business plan, one after the other, the new advertising campaigns for the manufacturer’s brand began rolling off. Among the first, Chrysler revealed the “I Live. I Ride. I Am. Jeep” for the homonymous brand.

“With nearly 70 years of legendary heritage, Jeep is a true global icon that has provided consumers a real sense of freedom and adventure from the very beginning,” Mike Manley, Jeep Brand CEO said in a release.

“The new Jeep campaign reinforces this idea, with a fresh new look, feel and attitude. We believe there is a little bit of Jeep inside everyone. Deep down, to some degree, everyone wants to seize every moment and live life to the fullest. This campaign gets to the core of those emotions, effectively communicating that unique Jeep spirit.“

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Tags: chrysler, chrysler-fiat, Fiat, Jeep