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Posts Tagged chrysler

Chrysler’s New Engine

Jan 9

Posted by Insider in Engine, Makers

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Having partnered, forced by the circumstances, with Italian manufacturer Fiat last year, American manufacturer Chrysler saw itself forced to rethink its powertrain strategy and, in places, reverse it completely from how it looked prior to its bankruptcy.

In the eve of the 2010 North American International Auto Show (NAIAS), Chrysler reminded us its new approach in terms of powerplants. The stars of the new direction are, as announced ever since late 2009, the Fiat-sourced FIRE MultiAir engines.

“Chrysler Group will attain leadership by rapidly applying Fiat Powertrain technologies, such as Multiair, direct injection, turbocharging and transmission systems to its powertrain portfolio,” Paolo Ferrero, Senior Vice President, Chrysler Powertrain said in a release. “By 2014 calendar year, more than 80 percent of Chrysler Group’s current powertrain lineup will undergo a complete makeover.“

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Fiat’s 1.4 FIRE Multiair Engine

Dec 18

Posted by Insider in Engine

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The fruits of this summer’s Fiat - Chrysler deal are now ripe and they can be harvested. The American side announced today it will introduce Fiat’s 1.4l in-line four-cylinder Fully Integrated Robitized Engine (FIRE) with Multiair technology in the 2010 Fiat 500 which will be sold in the US.

The engine features four valves per cylinder and Fully Variable Valve Actuation (FVVA), known to Fiat’s fans as Multiair. The technology allows the engine to provide 10 percent more power, while at the same time keeping fuel consumption and emissions 10 percent down compared with a regular engine.

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Dodge Viper SRT10, 2010 Released

Dec 3

Posted by Insider in Dodge Viper, Tuner

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As you all know by now, American manufacturer Chrysler, under the watchful eye of Fiat’s Sergio Marchionne, will phase out its Viper sports car next year and will turn to the development of a replacement car sometimes in 2012. Until then, Chrysler released details of their last model year Viper, a SRT version which will see a production run of only 500 units.

According to Chrysler, this Viper will have no less than 7,600 possible appearance combinations, to make the car as unique as possible.

The 500 units will be made up of various special, limited-edition models, including Dodge Viper ACR 1:33 Edition (a tribute to the car which set a new lap record last month at the Laguna Seca raceway - only 33 units), and the Voodoo-edition Viper ACR with an all Black Clear Coat exterior and a Graphite Driver’s Stripe outlined in red (only 10 units). Chrysler will reveal details of each of the special editions closer to their release dates.

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I Live. I Ride. I Am. Jeep.

Nov 10

Posted by Insider in News

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After the curtain was lifted and Chrysler -Fiat revealed their new five years business plan, one after the other, the new advertising campaigns for the manufacturer’s brand began rolling off. Among the first, Chrysler revealed the “I Live. I Ride. I Am. Jeep” for the homonymous brand.

“With nearly 70 years of legendary heritage, Jeep is a true global icon that has provided consumers a real sense of freedom and adventure from the very beginning,” Mike Manley, Jeep Brand CEO said in a release.

“The new Jeep campaign reinforces this idea, with a fresh new look, feel and attitude. We believe there is a little bit of Jeep inside everyone. Deep down, to some degree, everyone wants to seize every moment and live life to the fullest. This campaign gets to the core of those emotions, effectively communicating that unique Jeep spirit.“

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Magneti Marelli signed a deal with Italian battery maker

Sep 6

Posted by Insider in Awareness, Uncategorized

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Magneti Marelli has just signed a deal with Italian battery maker FAAM SpA to cooperate on development and production of lithium ion batteries. Marelli is a parts-making subsidiary of Fiat and the batteries are being developed for use in transportation applications. In addition to its Italian plant, FAAM also has factories in China and Uruguay.

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