
Freshly starched shirt collars and cuffs reflect in the taught lines of BMW’s 7 series flagship sedan. As if not luxurious and exclusive enough, the Individual series takes your driving experience to a whole new level. Yes, cuff links are required. And yes, James, your days as a chauffeur are numbered.
Among the enhancements the Individual series has to offer are additional color selections, infinite color selections, actually, as well as choice of materials. Leather and trim is hand picked and matched by your eyes, and no one else’s.
Would you like bright pink seatbelts? It can be done. What about the texture of this leather or the luster of that trim? That can be taken care of too. One of our greatest luxuries is choice, and choices are endless within the scope of BMW’s Individual series.


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