The German tire company Continental is looking to boost its image as a top performance tire manufacturer by increasing its operations in the motorsport world. After the company announced title sponsorship of the GRAND-AM Continental Tire Sports Car Challenge, the rubber manufacturer will become the official tire supplier of the GRAND-AM Rolex Sports Car Series, starting with the 2011 season.
“Continental Tire is committed to being a leading force in the motorsports community, and becoming the official tire of the GRAND-AM Rolex Sports Car Series is part of that strategy,” said Bill Caldwell, vice president of sales and marketing, Continental Tire. “The Rolex series is one of the most highly-regarded racing series in the U.S., and will be a perfect format to emphasize the capabilities of our Continental ExtremeContact ultra-high performance tires. We are honored and excited that GRAND-AM has selected Continental to partner with them as the official tire of this series.”


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